"The start-up company may be as central to our contemporary ideals as the ritual of praying for the souls of the dead or the maintenance of female virginity was to the values of our mediaeval ancestors. Yet in reality, the likelihood of reaching the pinnacle of capitalist society today is only marginally better than were the chances of being accepted into the French nobility four centuries ago, though at least an aristocratic age was franker, and therefore kinder, about the odds. It did not relentlessly play up the possibilities open to all those with a garage and a bit of spare cash, and so, in turn, did not cruelly equate an ordinary life with a failed one." Alain De Botton
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